- Nike recently revealed its latest workspace at its Oregon headquarters, the Serena Williams building.
- The building was designed to mimic "Serena’s greatness," according to Nike.
- It boasts a footwear materials library and a two-story theater.
Nike has provided a glimpse of its new Serena Williams building, named after the tennis star, located at its headquarters in Beaverton, Oregon.
Now the largest workspace at Nike’s headquarters, the building spans one million square feet, the equivalent to 140 full size tennis courts, according to Nike.
The building has a tower that is split into two parts — designed to mirror the relationship between Nike’s cofounders, Phil Knight and Bill Bowerman, according to architecture and design magazine, Dezeen. Buildings are connected via a series of sky bridges.
The structure is made up of the tall, central tower, with branches of the building spreading out from it like wings. The building is "inspired by Serena’s greatness," according to the company. The wings reflect those of the Greek goddess of victory, Nike.
Nike said the building has facilities to allow design, insights and product-merchandising teams to work together ‘for the first time.’
It features 200,000 square feet of lab space for Nike’s consumer creation team to develop and test new ideas.
The building also features 140,000 square feet of workspace and showrooms, as well as a footwear materials library. The structure boasts a two-story theater, dubbed the Olympia Theater, after Williams’ daughter.
Graphics, color schemes, and rugs mimic Nike’s various design concepts, according to Dezeen, while some of the flooring is made from recycled Nike shoe soles.
The building has a "US Open Café," adorned with murals by New York-based female artists. Six laser-cut wooden panels pay tribute to Williams’ wins at the tournament.
There are also artwork installations outside the building. Sculptures by artist Daniel Canogar are displayed on LED screens. "The graphics capture the dynamic and versatile energy of Serena," according to Nike.
In another nod to the tennis star, Skylab Architecture — the Portland-based company that designed the building — added arches representing rackets to hold up the ceiling, per Dezeen.
According to Nike, 20% of the building is composed of recycled materials.
The building also has 648 solar panels installed, which, Nike believes, will provide an energy cost saving of 41% compared with a "baseline building."
Williams posted a video of the new building on Instagram on Wednesday and revealed she visited the Nike campus as a child. "After that visit, I knew I wanted two things: to be a Nike athlete and to have a building," she said.
"Can you believe it? I have a BUILDING Y’ALL!!! This is CRAZY!!!" she added.
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Source: Business Insider
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